Say out loud, “ I care more about how pretty my web page is than how much money it makes.” Let that sink in and prepare to change. Like many 12-step programs, the first step is to acknowledge you have a problem. You will face them again, and you want to be prepared when you do. Applying this discipline is critical in understanding the unique functionality of your website and what increases or decreases conversions.įailing to learn from a “failed” experiment is like failing to learn the tactics of your Monopoly opponent. It is important to learn from each experiment regardless of the results.
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